By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.

Pricing

AI skin analysis pricing

Tiers licensed per year and quoted per brand. Every rollout starts with a one-to-three-month validation phase, so you decide on your own shop's numbers.

 

Basic

For brands launching AI skin analysis in one market.

Get a quote

Key features:

✓

Core analysis

The core skin views, live in your shop.

✓

Rule-based recommendations

Products matched from your own product feed.

✓

Shop integration

Add-to-cart for Shopify, WooCommerce and Shopware.

✓

Purchase attribution

Order-level, for most shop systems.

✓

Analytics dashboard

Funnel and analysis numbers, plus a weekly KPI digest.

✓

Email support

With a monthly check-in.

 

Premium

For established brands that want the deepest analysis and custom development.

Get a quote

All features in Standard, plus:

✓

Special views

Melanin and haemoglobin, on top of all 8 parameters.

✓

AI report chatbot

✓

Returning consumers

Skin-concern tracking and visualisation.

✓

Custom integrations and API access

Custom add-to-cart integration and cookie consent.

✓

Custom branding

Custom UI elements, icons, email templates and your own videos.

✓

Custom analytics and A/B testing

Custom SQL queries and three A/B tests per month.

✓

5 markets, unlimited admin seats

✓

Priority support

12-hour bug-fix response and a shared Slack channel.

Enterprise

For brands whose analysis volume or number of markets goes beyond Premium.

✓

All features in Premium

✓

Terms scaled to your volume

✓

More than 5 markets

Get a quote

Included in every tier

✓

White-label on your own subdomain

✓

GDPR-compliant, hosted in the EU

✓

On-site widget included

2–3×

Order conversion

vs. the shop's own baseline

2.2×

First-order basket

new customers, vs. baseline

2.2×

Reorders within 30 days

new customers, vs. baseline

Across 10 skincare brands, tracked order by order against each shop's own baseline.

How it works

Validate first, then roll out

You can cancel during the validation phase. If you continue, it rolls into the rollout term.

1 to 3 months

Validation phase

The analysis runs live in your shop. We measure conversion, basket size and revenue per visitor on tracked orders.

After validation

Rollout

The standard term is twelve months and renews yearly. Shorter terms are possible and cost more.

Detailed comparison

Compare every tier

Feature

Basic

Recommended

Standard

Premium

Analysis and recommendations

Skin parameters

Moisture, oiliness, redness, flakiness, wrinkles, blemishes, hyperpigmentation, pore size

Core analysis

All 8

All 8

Special views (melanin, haemoglobin)

–

–

✓

Recommendation logic

Rule-based

Rule-based, with age & gender

Rule-based, with age & gender and LLM tie-breaking

Custom recommendation rules & questionnaire

–

✓
✓

Recommendation simulation

Test your recommendation logic in the admin dashboard

–

✓
✓

AI report chatbot

–

–

✓

Skin-concern tracking for returning consumers

–

–

✓

Shop and integrations

Add-to-cart integration

Shopify, WooCommerce, Shopware

Shopify, WooCommerce, Shopware

Custom

Purchase attribution

Order-level, for most shop systems

✓
✓
✓

On-site widget

✓
✓
✓

Product feed

Static

Static or dynamic

Static or dynamic

Email / CRM

Shopify

Klaviyo, Shopify

Klaviyo, Shopify

Tracking integrations

GTM, GA4

GTM, GA4, Meta Pixel, Admetrics, AnyTrack, Tracify

GTM, GA4, Meta Pixel, Admetrics, AnyTrack, Tracify

API access

–

–

✓

Branding

Look and feel

Logo, colours, start graphic, custom font

Logo, colours, start graphic, custom font

Standard, plus icons and custom UI elements

Photo instructions

How consumers are guided to take the photo

Image

Video

Your own brand videos

Emails to consumers

Standard template

Custom header and footer

Custom template, your own sender address

Analytics and testing

Analytics

Funnel and analysis numbers

Basic, plus SQL queries, product conversion, skin-type distribution

Custom SQL queries

Weekly KPI digest

✓
✓
✓

A/B tests

None

1 per month

3 per month

Scale and service

Markets included

One market = one language + one country and currency

1

3

5

Admin seats

1

5

Unlimited

Support channel

Email

Email & phone

Email, phone & Slack channel

Check-ins

Monthly

Weekly

Weekly

Bug-fix response

1 week

2 days

12 hours

Uptime

99.5%

99.5%

99.5%

Pricing FAQ

Frequently Asked Questions

What does an AI skin analysis cost?

Published figures for AI skin analysis cluster around €200–600 per month for self-serve tools and €0.10–0.25 per completed analysis where billing is per scan; white-label deployments with order-level revenue tracking sit above that band. Beyond that, cost depends on the feature tier and on how many shops and markets the analysis runs in. Thea Care sells three tiers: Basic covers one market with core analysis, Standard adds all eight skin parameters, age-aware recommendations, Klaviyo and Shopify connections and A/B testing, and Premium adds special views, API access and custom integrations.

What drives the price?

Five things. The tier: which features and how much support you need. Markets and shops: each additional country or storefront adds configuration and languages. Analysis volume: how many consumers you expect to run the analysis. Integrations: standard connectors (Shopify, WooCommerce, Shopware, Spryker, Channable, Klaviyo) versus custom API work. Contract term: twelve months is the reference, shorter terms cost more.

Why doesn't Thea Care publish its prices?

Because two brands on the same tier can need very different setups: one market or five, a Shopify feed or a custom API integration. A list price would either be wrong for most brands or so broad it says nothing. We quote after a 30-minute call, usually within the same week.

How is AI skin analysis software billed: per scan or per month?

AI skin analysis software is billed in three ways, frequently as a combination of them: a fixed monthly or annual licence, a fee per completed analysis, and a one-off setup fee. Which mix applies depends on the vendor and on how permanently the analysis runs in the shop. Thea Care bills annually, on one of three feature tiers: Basic, Standard or Premium. Monthly terms are possible and cost more than the annual equivalent.

What contract terms are typical for AI skin analysis software?

AI skin analysis software is normally sold on an annual contract. A typical engagement opens with a validation phase of one to three months, in which the analysis runs live in the shop and its numbers are measured, followed by a yearly rollout term. Some contracts run over two years, and monthly terms are possible at a higher cost. Thea Care follows exactly that structure: one to three months of validation, then an annual rollout contract.

Can an AI skin analysis be tested before signing a contract?

Yes, though it is normally structured as a validation phase rather than a free trial: a defined period of one to three months in which the analysis runs live in the shop and the resulting conversion and revenue figures are measured. Thea Care uses that validation phase before any annual rollout contract, so the decision is made on the brand's own numbers rather than on reference cases.

From how much shop traffic is an AI skin analysis worth it?

An AI skin analysis pays for itself once it produces around 500 completed analyses a month, because that is the point where the additional orders it drives outweigh the licence. How much traffic that takes depends on where the entry points sit: with entries on collection and product pages, roughly 2 to 5 percent of sessions end in a completed analysis, so the threshold falls somewhere between about 10,000 and 25,000 monthly sessions depending on placement. Use the session count from your own shop backend rather than a third-party traffic estimate, because the two often differ by more than the decision itself turns on. Average order value shifts the threshold as well, since a higher basket needs fewer analyses to produce the same revenue. Below roughly 10,000 monthly sessions the investment does not return itself regardless of placement.

How do you switch from another AI skin analysis provider?

Switching AI skin analysis vendors is mostly a catalogue and rules migration rather than a rebuild. The product data moves across as a Shopify export, CSV or JSON feed, the links behind each recommendation are adjusted to the new shop, and the result is tested with several people with different skin before launch. Thea Care does this during the validation phase, so the new analysis already runs and is measured before the old contract has to end.