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Case Studies

See how Thea brings scalable growth to our customers

Learn how Thea Care increases core business metrics like conversion rate, average order value and average revenue per user for leading skincare brands.

NKM Naturkosmetik München: Doubling Conversion & Tripling ARPU with AI-Driven Personalization

A male pharma sales with an iPad selling to a female pharmacist using an AI visualizer for the products.

NKM used Thea Care to extend its trusted atelier-style consultation into digital and retail journeys. The AI skin analysis drove higher confidence and routine adoption, delivering +91% conversion, +79% AOV, and +243% ARPU while maintaining strong satisfaction at 4.6/5.

A male pharma sales with an iPad selling to a female pharmacist using an AI visualizer for the products.

AI-Powered Skin Consultation Doubles Average Order Value for Judith Williams Cosmetics

A male pharma sales with an iPad selling to a female pharmacist using an AI visualizer for the products.

Judith Williams Cosmetics built its reputation on expert-led, highly personal beauty advice—but scaling that experience online was the next growth challenge. With Thea Care’s AI skin analysis and tailored routines, the brand turned personalization into measurable performance: bigger baskets, higher customer value, and stronger trust.

A male pharma sales with an iPad selling to a female pharmacist using an AI visualizer for the products.

How Physiogel Raised E-Commerce Conversion by 258% with AI Skin Analysis and Pharmacy-Grade Personalization

A male pharma sales with an iPad selling to a female pharmacist using an AI visualizer for the products.

Physiogel partnered with Thea Care to embed AI skin analysis across e-commerce and pharmacies, boosting conversion by 258%, AOV by 34%, and ARPU by 380% while scaling personalized, dermatologist-aligned recommendations across digital and retail channels.

A male pharma sales with an iPad selling to a female pharmacist using an AI visualizer for the products.